On September 21-26, 2021, at the most important U.S. trade show in the automotive sector, the North American International Auto Show (NAIAS), the Italian Trade Agency (ITA) organizes its Innovation Days initiative dedicated to new technologies within the Automobili-D segment of Motorbella 2021 being held at the M1 Concourse in METRO DETROIT/PONTIAC.

For visitors much more than just a Pavilion!

The Italian Pavilion will serve as a 360° full-service, business-to-business hub, to let visitors interact with the Italian automotive innovation ecosystem showcasing Italy’s advanced technological solutions, both from industry and research. The Agency’s goal is to deliver to participants a well-rounded event experience with high visibility and an opportunity to acquire new business and/or forge new partnerships.

1. Exhibition floor

ITA’s pavilion area is sectioned into three spaces

    • Individual booths for companies, universities, research centers

    • B2B lounge with audio-video equipment

    • Welcome desk

2. Featured Event Panel "Innovation that moves forward" September 22nd, 2021 12:30 PM - 1:20 PM EST

  • ITA has organized a featured panel presentation in a fireside chat format entitled Innovation that moves forward:, focusing on the Italian entrepreneurial, technological and scientific landscape and on public policies in the automotive sector

3. Promotional campaigns

In support of the Italian participation, ITA will carry out cross-channel communication actions.

    • Promotional-advertising brochure

    • Social Media campaign

    • E-catalog

    • Direct email campaign

Exhibitors within the ITA pavilion are Italian-based entities and or their USMCA subsidiaries.

The show

Automobili-D is known as NAIAS’s "Innovation Pavilion" and is open just during the show’s preview days (September 21-22, 2021), to which only industry professionals and journalists are admitted. In addition to an exhibition area, Automobili-D offers companies and technology-intensive start-ups a full program of matchmaking opportunities, pitch competitions in the presence of companies and investors in the mobility sector and technical seminar sessions complemented by networking events.

Additional information and more can be had by contacting ITA’s office in Chicago, IL at +1(312) 670-4360 or

Why Automobili-D @ NAIAS?

The North American International Auto Show (NAIAS) brings together over 35,000 world’s top automotive and technology executives, designers, engineers, and thought leaders and over 4,000 journalists, reflecting its status as a premier showcase for mobility innovations and industry-shaping trends. Now in its fourth year, Automobili-D serves as one of the main global stages for companies and research centers to showcase innovations and new technologies, while networking with those who are moving mobility forward.